GBS - Girideepam Business School

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Girideepam Business School(GBS) encourages its faculty members and students to undertake cutting-edge research in different functional areas of management. GBS also provides for dissemination of research findings through publication in leading journals, newspapers and books. The below list comprises of publications of faculty members of GBS.

SLNO

NAME OF FACULTY

ARTICLES/PAPER PUBLISHED DETAILS

1

Dr Abraham Sebastian
Principal, GBS

23 Articles published in various Journals.

2

Dr Pradeep S
Professor & Head

PUBLICATIONS

1. A Study on Brand Awareness of Himalaya Ayurvedic Brand– Pradeep S., Marketing Mastermind – IUI Publications, Hyderabad (2004) ISSN

2. An Empirical Study on Music Marketing – South Indian Classical Music Industry – Pradeep S, Dr. S. Ganesan, Caarmel Journal of Management Research, January 2013 ISSN 2320 – 1088

3. A Study on Training Need Analysis of Management Teachers in Mentoring Skills – Pradeep S, Merlin B. Joseph, Sony Joseph – ISBN

4. An Empirical Study on Product Development in Music Industry – South Indian Classical Music Segment –Pradeep S., ISBN: 978-93-81583-66-1

5. An empirical Study on Artist Development in Carnatic Music Industry – Pradeep S., Dr. S. Ganesan – KPR International Journal of Management ISSN 2278 – 6104 (2012)

6 .Content Creation in Marketing of Carnatic Music: An Explorative Study – Pradeep S. (2015)

7. Marketing Environment of Carnatic Music Industry in the light of Margazhi Music Festival

8. A Study on Hedonic Consumption Behaviour related to Experience of Carnatic Music (2013)

9. A Study on Service Perspective of December Music Festival: Carnatic Music Industry (2013)

PAPER PRESENTATIONS

1. Presented a paper titled “Content Creation in Marketing of Carnatic Music: An Explorative Study” in the International Conference on Innovations in Business and Finance organized by Commerce Association of Kerala, May 2015 (ICIBF 2015)

2. Presented a paper titled “A Study on Hedonic Consumption Behaviour related to Experience of Carnatic Music” in the International Conference organized by MBA Department of Sree Narayana Gurukulam College of Engineering, Kadayirippu, Ernakulam on 22nd November, 2013.

3. Presented a paper titled “A Study on Service Perspective of December Music Festival: Carnatic Music Industry” on 22nd February, 2013 at the International Conference organized by Sri Ganesh School of Business Management, Salem.

4. Organized National Conference on HRM titled “Challenges and Strategic Opportunities of Human Resources Management in the Emerging Business Scenario” on 19th January, 2013 and presented a paper titled “Training Need Analysis of Management Teachers in Mentoring Skills”.

5. Attended National Conference titled “Management Facets: Quest and Fortuity” organized by Berchmans Institute of Management Studies (S.B. College, Changnacherry, Kerala) on 10th and 11th January, 2013 and presented a paper titled “An Empirical Study on Artist Development in South Indian Classical Music Industry”.

6. Attended National Conference on Marketing conducted by Department of Management Studies, Periyar Maniammai University, Thanjavur on 11th and 12th November, 2011 and presented a paper titled “An Empirical Study on Product Development in Music Industry – South Indian Classical Music Segment” related to Entertainment Marketing.

3

Mr. Shailesh S Nair
Associate Professor

1. ‘RA’-‘SHE’NAL and ‘EMO’-‘SHE’NAL Marketing , “Lux- Montis” vol-3 no-1 , Jan 2015, page 198-202 .ISSN :2321-8053

2.Seminar on “Strategic Management-Challenges and  Opportunities”.march 17-18, 2014 organized by Saintgits College of Applied Science , Kottayam .
Topic: Strategic Management and its Relevance (presented the paper as a KEYNOTE ADDRESS )

3. “Prohibition ,an overview” ,Kairos, 2014- Marian College Kuttiknam

4.The Art And Science Of Androgyny Marketing”- Trends And Challenges In Management, Archers & Elevators Publishing House , Bangalore-560090(INDIA) , First Edition  2014 ISBN: 978-93-83241-13-2

5 .Conference on “Emerging  Business Opportunities and Challenges, 2013, R,V.INST. OF MANAGEMENT, BANGLORE, ISSN-0974-6722
Topic:A Panacea for Modern Mis-Governance

6.Natinal Seminar on  CSR in  the Emerging  Scenario: Issues and Challenges,19 September 2013, ICFAI University  Jharkhand , Ranchi
Topic: Metamorphosis in CSR- A Synonym for Spiritualism and Socialism

7.Conference on  Growth Drivers in the Indian Economy , QULAIX-2014, organized by Dr.S.Radhakrishnan College of Business Management , Nagpur ,ISBN-978-93-83842-06-3
Topic: “The Hopeful and Possible Presence of Social Responsibility and CSR  in the  Ideology of Capitalism and  the  Impact  of Marxism.” 

8.Seminar on “Brand Management  in Indian Industry”,28th March ,2014 , Dept. of Business Management  ,Velagapudi Ramakrishna SIDDHARTHA ENGINEERING COLLEGE, Vijayawada, AP , ISBN .978-93-83-241-32-3
Topic: Strategic Relevance of IT in Business and Marketing

9. “Role of  Business Management in Knowledge Science , “Lux- Montis” vol-1 no-1 , Jan 2014, page 108-112 .ISSN :2321-8053

10.International Conference on  “Challenges and Strategies in The Global Scenario for Business and Societal Excellence”. ELIXIR-2013, Organized by DATTA MEGHE INST. Of MANAGEMENT STUDIES ,Nagpur, Maharashtra .ISBN:978-93-81432-63-1
Topic:21st Century Pedgogy -A Sad Paradox

11-The Application  of  Intelligence Theory in Management,“Lux-Montis”Vol-2, no-1,January  2014,page 176-181. ISSN :2321-8053

12. Marginalization -a stigma on  human development,“Lux-Montis”Vol-2, no-1,July 2014, ISSN :2321-8053

13.”Kinematics and “Bio-mechanism”  in the art  of managing  the Employees and Workforce,  “Lux-Montis”Vol-2, no-1,January 2016, ISSN :2321-8053

14. “ Forged Meaning  and Building  Identity – A saga Of Branding,” IJEMR, Vol-5 isssue-3,May –June 2015

4

Dr Roshini Philip
Academic Coordinator

1. Emerging Dimensions in Management, ISBN 978-93-82338-38-3, Vol.1, February 2013, Pp.1-4
Topic- “A Study on Commodity Derivatives with special reference to Rubber Futures”
2. LUX MONTIS, ISSN 2321-8053, Vol.2 No.1, January 2014. Pp 157-164.
Topic –“Role of Commodity Exchanges in the development of Futures Market in India”
3. LUX MONTIS, ISSN 2321-8053, Vol.2 No.3, July 2014 Pp168-175
Topic – “Role of Cooperative Societies in Rubber Futures Trading- A Study with reference to Pala Marketing Society, Pala.”
4. INTERNATIONAL JOURNAL OF ENGINEERING AND MANAGEMENT RESEARCH,
ISSN  2394-6962,  I F: 3.96, Volume-6, Issue-3, May-June 2016 p 1-13
Topic - “Futures Trading In Rubber- Are the Stakeholders in Kerala Benefitted?”
5. PARIPEX, INDIAN JOURNAL OF RESEARCH,
ISSN - 2250-1991, IF: 5.215, IC Value: 77.65, Volume: 5, Issue: 5, May 2016 p 495-500
Topic - “Rubber Futures Markets and the Farmers of Kerala”

5

Ms Sujadevi V
Assistant Professor

1. Contemporary issues in Global Business Management, ISBN. 978- 93-80 426-69-3- February 2012, Dept. of Commerce, Karpagam University.
Topic- A study on quality of work life in MSME’s in Kottayam district, Kerala

2. Emerging dimension in management, (EDIM) ISBN- 978-93-82338- 38-3 vol, 1,
Topic - A study on brand preference of toilet soap in HUL Ltd.
Dept. of Commerce, Karpagam University

3. Indian Coproate sector Challenges and Opportunities (ICSCO)- Feb. 28th 2014. ISBN 978-93-84323-47-3 Dept. of Commerce, Karpagam University
Topic : A study on the factors influencing labour productivity of employees.

4. Special Issue on Sustainable Development in corporate sector – Perspectives, Problems and prognosis in Bonfiring International Journal of Industrial Engineering and Management Science Volume6/ /December 2016 ISSN 2250-1096
Topic- Financial Inclusion of Rural people through Chit Funds provided by Service Corporative Banks.

5. KEGEES Journal of Social Science, vol. 7, No.2, Jan. 1st 2014, ISSN- 0975-3621 pp. 170-184
Topic- An evaluative study on occupational factors resultingoccupational mobility of traditional workers in pottery industry.

6. KEGEES Journal of Social Science, vol. 6, No.2, July 1st 2014, ISSN- 0975-3621 pp. 170-184
Topic- Perceptions in traditional occupation and its impact on inter generational occupation mobility - A critical approach based on traditional pottery industry.

7. KEGEES Journal of Social Science, vol. 7, No.2, July 1st 2015,ISSN- 0975-3621 pp. 170-184
Topic- Impact of changing pattern of society on the inter generational occupational mobility of workers in traditional pottery industry.

8. International Journal of Management Research and Review IJMRA/Sept 2016/Vol. 6/Issue ISSN-2249-7196-No. 15/1264-1272.
Topic- Marketing problems of green products based on traditional pottery industry units in Palakkad district.

9. Bonafiring international journal of industrial engineering and management science= vol. 6.No. 4, October 2016, ISSN 2277-5056
Topic- Inter generational occupation mobility of workers in traditional pottery industry based on Kottayam district, Kerala.- A critical approach

10. International Journal of Intelligence Research- IJIOIR-vol.8 Dec.2016, ISSN 0976-98-59.
Topic- An evaluative study on Industrial sickness of traditional industry units in Kerala. A case study of traditional pottery industry.

11. Indian Commerce Bulletin – A Research Publication of Commerce Association of Kerala ISSN- 0972-6187 vol.XIV No. 1&2 Dec.2014.
Topic- Factors influencing occupational mobility of workers in traditional pottery industry units based on Kottayam district Kerala

6

Ms. Dhanya S. Nair
Assistant Professor

1. Presented a paper titled “Effect of moonlighting – A confrontation for organisations” at J J College of Arts & Science, Tamil Nadu on 5th August 2016

2. Presented a paper titled “An overview of performance, prospects & problems encountered by the Tourism sector in India’s economy” at Urumu Dhanalakshmi college, Tamil Nadu on 23rd September 2016.

3. Presented a paper titled “Talent management as a tool for competitive advantage in IT Industry”at Alagappa University, Tamil Nadu.

4. Presented a paper titled “ Impact of digitalization on healthcare in India”.

7

Mr.Moncy Kuriakose
Assistant Professor

1. Presented a paper titled “Analysis on the application of the 5S concept among the manufacturing organization in Kerala”at Christ University Institute of Management Bangalore on March 2012.